I recently finished up another classic album cover for group leader of The N.O.C. K Sos. The thing that I love best about working with Sos is that we have an unspoken kinship in the realm of visual imagery. When he commissions me for a cover he conveys his concepts in the best form he knows how, extremely detailed with full penmanship. K Sos not only raps hard off the ill beats on his records he puts a lot of thought into how he wants to visually reflect the library of work that he puts into each and every title. We do a lot of corresponding remotely to get each and every cover project just right. He usually throws me a page or two of specifics relating to the ‘theme’ of the album and then begins to illustrate his story to me with snippets of inked notes as well as floating me some raw tracks to get inspired.

His latest release, The Late-Nite Walrus, is no exception for our insanely syncopated symbiosis. What began as a few liner notes from K Sos turned into a deeply exciting cover to work on when it came around to the BeeryMethod Studio. His notes consisted of “a walrus (with sunglasses, a tuxedo on, tusks, and whiskers) walking forward in a desert. In the desert, he is surrounded by stacks of CDs (which appear like castles) and tons of random book shelves filled with books.” I decided to take this concept a bit further and ‘class’ it up a bit. Rather than stacks of compact discs I decided that the old vinyl was more proper. The walrus character was a depiction of a burnt-out Vegas act who had done his dues and is now out of his element yet surrounded by what he loves best, his words and music. This was a clever hint on the personality and desires of K Sos as well. We even hid a few book titles on the foreground shelf that are a few of Sos’s favorites.

The Late-Nite Walrus ©2010 BeeryMethod

Aside from the vinyl I thought the perfect compliment to this lounge-act-walrus was to add in a few other antiqued elements such as the old record player, radios, violin, and vinyl records stuck in the ground with K Sos’s other cd titles. Taking a reference from the Marvin Gaye album I Want You, I divided the top half of the cover with a simple white line and black rectangle. This also conveys the old record covers of the era and seemed like the perfect touch for the theme of this album. Along with the Vegas references I created lettering based upon the famous ‘Welcome to Las Vegas’ sign on the strip and even borrowed those neon star elements which really made the cover ‘pop’. Using our neon color trifecta which consisted of purple, green, and blue it was an easy task of strategically placing these colors and elements to keep the viewers I moving around the cover.

Last but not least I chose to utilize the crow element. The crows represent the vehicle of bringing knowledge, shape-shifting, eloquence, prophecy, boldness, skill, knowledge, cunning, and trickery as symbolism. The flock of crows is the unleashing of lyrical mayhem and fortitude K Sos brings to the mic and were worthy elements to bring intricacy to the sky and atmosphere. They float nicely in front of the moon.

When I finished the cover, after a few small revisions, K Sos sent me this message: “Do you have a portal into my brain?…is that a component of the BeeryMethod?…shit is fucking ridic!”

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Working with other creative cats is my pride and joy as an illustrator and designer. It has been a real pleasure putting together stellar album covers for some extraordinary hip-hop artists who are on the up and come up on the East Coast. If you don’t know who I speak of you simply have to check out The N.O.C from South Florida. It was an honor to put together their debut album layout for Dinosaur last spring and I recently had the satisfaction of putting together some fresh artwork for members K Sos and Rams 2010 mixtape release Murphy’s Killer.

No strangers to stirring the pot of political roughness and kicking raw flavor that amplifies the generation XYZ, it was a duo blast of urban rawness and shotgun imagery from both sides. K Sos and Rams are on the pinnacle of exploiting their freedom of expression and Murphy’s Killer is no exception. In an attempt to squash Murphy’s Law, the facetious proposition that if something can go wrong, it will, these two members of The N.O.C put the clutch down on excelling into a new era of keeping it genuine and representing the buzz of the American street aficionados.

To do justice and reflect the messages broadcast on MK the cover had to be montaged in a seamlessly compact way. Depicted on the cover are members K Sos and Rams who have drug Murphy to his last rights. Murphy is satirized as the obese, greedy, white-bred politician who has been captured and brutalized by the N.O.C crew. A shotgun to his head, stab wounds, and all his dirty money on the pavement, Murphy (Murphy’s Law) is over with.

Murphy's Killer 2010

To complete the full effect of the chaos to ensue I broke into my bank of imagery to montage a masterpiece of mayhem. Surrounded by police squads, cops with guns drawn, tattooed chicks, screaming fans, and flames bursting in the air the focus of the cover (the slaughtering of Murphy) is pushed into the foreground. Photos used in the background came from my trips across the continental USA. The graffiti building on the left originates in the Mission District of San Francisco, the city skyline of Chicago, a water tower from Alcatraz, parking lot in Seattle, deco building and club from Italy, and characters who have been digitally painted and enhanced all come together to form a surreal environment that is reminiscent of a frame from Grand Theft Auto.

Every detail from the ghetto birds (police helicopters) blasting spotlights all the way down to the cracks in the concrete all spin from the depths of my inner beast that roars “make this solid…down to the core”. The effect is an insane composition that keeps the viewer coming back and finding more pieces of gooey visual elements that rock the soul. Here’s to putting the kibosh on Murphy’s Law and the giants of the Southeast…N.O.C. 4 Life!

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